Pruksa, a leader in the Thai real estate industry, embraces new technology and innovation trends to revolutionize living spaces. In collaboration with Samsung, they promote the innovative concept of Smart Living – Smart Design – Smart Health – Smart Saving, providing a quality living experience that is more convenient, modern, and secure. This initiative aims to fulfill the complete essence of living for today and tomorrow under the theme 'Tomorrow. Reimagined.'

Ms. Angkana Likitjarnyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited, stated, "In today's lifestyle, especially after the COVID-19 pandemic, people are spending more time at home. A home is no longer just a place to rest; it must accommodate various lifestyles to meet the demands of the new era. For instance, a living room may serve as a yoga studio or classroom, and a kitchen counter may become a workspace. Besides the need for flexible functionality, homes must also be places where everyone feels comfortable and safe. With the concept of 'Tomorrow. Reimagined.', we are attentive to the changes occurring and are developing our products and services to meet customer needs. Therefore, Pruksa collaborates with Samsung, a global leader in innovation and technology, to provide an innovative living experience that integrates Samsung's appliances with IoT (Internet of Things) technology, enhancing customers' lifestyles to be more convenient and secure, catering to unique living styles for today and tomorrow."

Ms. Jennifer Song, President of Home Appliances at Thai Samsung Electronics Co., Ltd., said, "Over the past year, consumer behavior has changed rapidly, making smart homes the answer for those seeking more than just living spaces. Smart homes can enhance quality of life and meet the demands of modern lifestyles intelligently while promoting good health and reflecting the unique identity of users. Samsung is committed to developing smart home appliances to elevate lifestyles with innovations and designs that lead to a better future alongside our customers."

"The collaboration with Pruksa Real Estate on the THE PLANT Bangna-Ring Road project is a significant opportunity for Samsung to enhance the living experience with smart appliances that transform ordinary living into a smart lifestyle through an ecosystem connection. This includes the integration of AI innovations to improve appliance efficiency while ensuring the health of families by keeping them safe from germs and pollutants, all with distinctive designs that allow customers to choose elements that perfectly match their lifestyles."

"Innovative homes designed for you today and tomorrow" combines four main concepts:
• Smart Living – An intelligent control system that enhances convenience with smart appliances operating wirelessly via the internet, controllable from anywhere, anytime through the SmartThings app to meet residents' lifestyles.
• Smart Design – Cutting-edge design that creates customizable rooms with a unique style, featuring modern and standout designs that fit every individual lifestyle.
• Smart Health – Health care innovations that provide fresher air than ever, with technology that maintains a comfortable and refreshing environment while eliminating viruses, bacteria, and allergens through an air purification system that filters fine dust down to PM1.0.
• Smart Saving – An intelligent energy-saving system that focuses on selecting energy-efficient appliances. With AI Control technology and ECO Mode innovations, it adjusts product functions to align with individual residents' behaviors and lifestyles.

Experience Pruksa x Samsung at THE PLANT Bangna-Ring Road, a single-house project that pays attention to design, considering every square inch for you to create new lifestyles, complete with a clubhouse and a large public park, set to launch in early next year.